AI in Human Resources: Redefining talent in 2025

Digital transformation is no longer an option: it is the strategic core of the business. And within this evolution, Human Resources departments are experiencing a real disruption. According to data collected by Bolsamanía, 44% of Spanish companies already use Artificial Intelligence (AI) in some of their HR functions, and more than 60% are confident that it will improve the employee experience.

This is not a passing hype. It is a structural change in how talent is managed, retained, and empowered in organizations.

The new HR scenario: From operational to strategic

For decades, HR has been linked to administrative processes. Today, thanks to generative AI and predictive models, this department is consolidating itself as a strategic axis in organizational decision-making. AI allows for the automation of routine tasks, freeing up time for higher-value activities and generating actionable insights in real time.

What is already being automated?

CV analysis with cultural and skills compatibility algorithms.
Chatbots for managing onboarding, frequent questions, and benefits.
Detection of turnover patterns or work environment in real time.
Design of adaptive career plans with generative AI.

Employer Branding powered by AI

Talent attraction does not start with a job offer, but with a solid narrative. AI tools allow for the adaptation of employer brand messages to different profiles and channels, raising personalization to unprecedented levels.

Real impacts on employer branding:

Creation of inclusive job descriptions optimized for SEO.
Generation of dynamic content for social media or job portals.
Simulation of interviews with AI for recruiter training.
Automatic post-process feedback that improves candidate perception.

AI as a copilot, not as a pilot

Technology does not replace human judgment, but it does complement it. And this is key to ethical leadership. Decision-making based on artificial intelligence in human resources requires a new layer of soft skills: interpretation, empathy, critical thinking.

What HR must master in this new era:

Data governance applied to people.
Algorithmic biases and how to mitigate them.
Design of work experiences based on data.
Mastery of prompts and generative AI tools.

AI is redefining corporate training

Mass training itineraries are being left behind. Today, AI allows for the generation of personalized routes for each collaborator, suggesting content, evaluating progress, and automatically adapting the level of difficulty.

Tangible benefits of AI-powered learning:

Automated microlearning according to performance or individual KPIs.
Conversational simulations with intelligent bots.
Continuous evaluations without human bias.
Insights into reskilling needs in real time.

Who is leading this change?

The most advanced organizations are already forming AI task forces applied to people, with hybrid profiles between HR Business Partner, data analyst, and product owner. In addition, they are actively participating in open innovation spaces, such as our GEN AI Summit, where we share real implementation frameworks, concrete use cases, and the latest technologies applied to the world of talent.

Is your company ready to lead this wave?

At My Tech Plan, we help organizations stay at the forefront of technological innovation through strategic content, customized training, and building active communities. If you are exploring how to integrate AI agents into your strategy, we support you with fresh ideas, multi-platform formats, and events that connect your team with the latest industry trends.

And if you want to discover in depth how these systems are working in practice, we look forward to seeing you at the Gen AI Summit, where we will be sharing real experiences, implementation frameworks, and key technologies.