Google I/O 2025: Artificial intelligence without brakes
Google I/O 2025 has left a clear message: artificial intelligence is no longer a promise, but the epicenter of the entire Google ecosystem. From the search engine to app development, AI is redefining the digital experience, and it does so with its own name: Gemini.
Gemini 2.5 Pro: the new core of Google
The absolute protagonist was Gemini 2.5 Pro, a multimodal model with advanced reasoning capabilities. Its deployment in Gmail, Chrome, and the search engine itself allows for more natural and efficient workflows: writing emails, organizing trips, or making complex searches becomes an intelligent conversation.
Practical example: imagine you are organizing a business trip. From Gmail, you can ask Gemini to search for flights, compare them, suggest schedules compatible with your Google Calendar, and also write the email to confirm the meeting. All in a single conversational flow.
In addition, the benchmarks support it: in evaluations such as LMArena and MMLU, it surpasses previous models and maintains a longer context, useful in complex workflows or extensive documents.
AI Mode: searching is no longer just searching
Google launches AI Mode, which transforms the search engine experience. Using a “query fanout” technique, the system breaks down complex questions into simultaneous queries that return synthesized, contextual, and actionable answers. With Project Mariner, you can even plan trips or buy tickets directly from the results.
This represents a total break with the traditional model of searching by links: now the user receives a ready-to-execute answer.
Tip for SEO developers: this change requires adapting the content strategy. Semantic indexing, structured content, and enriched data are now essential if you want to appear in the answers generated by AI Mode.
How to adapt your content to stand out in AI Mode:
- Include internal and external links
- Add a frequently asked questions (FAQ) section
- Use descriptive subtitles and related terms
- Apply
ArticleandFAQPagestructured data in the source code
Veo 3 and Flow: generated content, cinematic quality
A surprise for creators and marketers, Veo 3, also presented at Google I/O, is a video generator that transforms text into high-quality productions. Based on deep learning and a dataset trained on professional content, it allows you to control visual styles, duration, and narrative tone.
Flow, its complement, works as an AI-assisted creative director. It allows the user to build a visual narrative without technical knowledge.
Use case: a marketing agency can create campaigns for different platforms (YouTube, Instagram, TikTok) from a single textual idea, automatically adapting formats and styles.
Stitch: design and development, instantly
Stitch is the tool that many have been waiting for for years. Describe an interface with words (or an image) and you get the HTML/CSS code ready to use. With native integrations with Figma, Stitch accelerates collaboration between design and dev like never before.
Example for digital product: a product manager can prototype an interface directly from a user story. Stitch converts it into base code that developers then optimize. This reduces cycles and eliminates friction in sprints.
Android XR and Google Beam: the bet on extended reality
Google introduces Android XR, its new operating system for mixed reality devices. Developed with Samsung and Qualcomm, it is the basis of the Moohan headset and the new AI glasses. And with Google Beam, 3D video calls without glasses are now a reality.
Business application: support, sales, or training teams can use 3D video calls to improve remote interaction. It is a direct evolution of the concept of digital presence.